No Nasty Ingredients

This is our no-fly list of the ingredients we do not to use when formulating our family-friendly products.



Known as Why not
  • butylparaben 
  • isobutylparaben 
  • propylparaben
  • methylparaben 
  • ethylparaben
Commonly used preservatives to prevent bacteria and mould. Reported as likely endocrine disruptors, said to alter the body’s hormone functions.  

Synthetic BHA/BHT Preservatives

Known As Why not
  • butylated hydroxyanisole (BHA)
  • butylated hydroxytoluene (BHT)
Synthetic antioxidants used to help products last longer. Reported as likely carcinogens and endocrine (hormone) disruptors. 


Known as Why not
  • dibutyl phthalate (DBP) 
  • benzyl butyl phthalate (BBP) 
  • diethyl phthalate (DEP)
  • diethylhexyl 
  • diethyl hexyl phthalate (DEHP)
Chemicals used to make products more pliable and to increase the performance of synthetic fragrances. Reported as likely endocrine (hormone) disruptors. 

Formaldehyde / Formaldehyde Donors

Known as Why not
  • quaternium-15  
  • DMDM hydantoin
  • imidazolidinyl urea
  • diazolidinyl urea
  • sodium hydroxymethylglycinate
  • 2-bromo-2- nitropropane-1,3 diol (Bronopol)
  • germaben
  • germal
Used as a preservative. Reported as a likely carcinogen.  

Synthetic Sulfates

Known as Why not
  • sodium lauryl sulfate (SLS)
  • sodium laureth sulfate (SLES)
  • sodium lauryl ether sulfate (SLES)
Synthetic surfactants (detergents) used to increase cleansing performance. Reported potential contamination with 1,4-Dioxane, which has been reported as a likely carcinogen. 


Known as
Why not
  • monoethanolamine (MEA) 
  • diethanolamine (DEA)
  • triethanolamine (TEA)
Surfactants (see synthetic sulfates) and pH adjuster (alter the acidity or alkalinity of a finished product). They have been linked to allergies, skin toxicity, hormone disruption, and inhibited fetal brain development.